Add your support to the #Valuable disability awareness campaign

CIMSPA would encourage all members and partners to support Caroline Casey and her #Valuable campaign.


Caroline Casey recently launched the #Valuable global campaign on Sky TV sunrise. The campaign is set out on the website and is a global call to action for business to value the 1 billion people worldwide living with a disability.

Many years ago she rode her elephant 1,00km across India and raised money for 6,000 eye operations for children in india. She is now in Bogota, planning to ride a horse for 5 weeks across Columbia to ‘start conversations’ on the value of people with disabilities with global business leaders.

She will eventually arrive in Bogota on October 6th where she will give a keynote address at the One Young World Summit, alongside Bob Geldof, Kofi Annan and President Santos.

Your role – please:

Many people and organisations in the fitness industry have been outstanding in ‘valuing’ people with disabilities – as customers, suppliers and employees – and Caroline is asking everyone in the fitness industry to support this campaign:

  • Please follow her social channels via and encourage your colleagues, network and friends to do so.
  • Downloading and print the #valuable picture (in A3 ideally)
  • Then, in groups/teams, holding the #valuable pic in front of you, take a video clip saying “We value people with disabilities; It’s OUR business”. Then post on social media tagging @WeAreBinc and #valuable
  • Also, as individuals, holding the #valuable pic in front of you, take a video clip saying “I value people with disabilities; It’s MY business”. Then post on social media tagging @WeAreBinc and #valuable

Please also share this link with with friends and business contacts.


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