Resource round-up 4: Business adaptation

As the professional body CIMSPA are here to support the sector, we aim to provide an overview of how businesses can up their social profile and exposure to gain new customers.

Identify the immediate challenges facing your business due to Covid-19 from a customer and workforce perspective.

  • Change from in-person to at home working (will require the provision of tech).
  • Access to government support schemes to prevent redundancies (furlough).
  • If your team are having to attend sites have reasonable social distancing measures been put in place and appropriate PPE supplied.

What support do they need and how can you give this support?

BASES are supporting their community with sport psychology for athletes.
Focuses on short term cash flow challenges and the wider picture of long term resilience. When looking at resilience lessons can be learnt from both organisations who have succeeded and been resilient in the face of challenge and those who haven’t. When looking at successful organisations there are two key areas that define success: speed of action (fast decisions) and discipline (cutting during the challenge to allow acquisition during the recovery).

McKinsey has put forwards six key steps to end-to-end resilience planning to support your organisation change during the Covid-19 period.

Think Google
Google Tools to help with your business during Covid-19. You can sign up to the google newsletter which updates you on trends, insights, free training courses and strategies in this changing market situation.

Sport England
Club Matters is Sport England's one-stop-shop for sports clubs, groups and organisations involved in the delivery of sport and physical activity. Club matters provides free, convenient, practical resources to help organisations to develop, grow and become more sustainable and successful. Sport Structures are delivering these workshops face-to-face have worked with Sport England to get some of these up and running online.
Focus shifts here to your planning and preparation for returning to business as normal Here you should consider your key stakeholders and what their requirements will be from you. CIMSPA will be releasing guidance and support for your business during this stage so check back on the hub for regular updates.

BAT will also set up employment opportunities for at least 80% of the customers, who are looking for a job after completion of their practical assessments.

Jo Talbot, RLSS UK Commercial Director: “We are thrilled to be working with Becky Adlington Training, who are as committed as we are to supporting the leisure industry by offering remote training during lockdown. The industry will need suitably trained and qualified staff when the time comes to open the doors, and Becky Adlington Training has stepped up and created a fantastic platform to deliver the theory parts of RLSS UK qualifications and awards.”

Kelly Gaffney, BAT Head of Training: "BAT has had to adapt quickly and effectively in this changing time and we are committed to ensuring that people can start their training now for a smoother and quick transition into employment. We have designed our virtual academy to maintain the highest levels of quality throughout, take pride in our tutor interaction and family feel in the digital world and ensure it is accessible with reduced costs and flexible payments for all. We have evolved for the future, not just for the now and we are excited to be able to support employment, training and skills in the industry with fantastic support from RLSS UK and Swim England Qualifications".

Find out more
Instead of focusing on returning to business as usual it is important to look at what the new normal for your organisation can look like and how changes and incentives that you have implemented during the Covid-19 period can be continued to strengthen your business.

  • Working arrangements: due to the need for incorporation of remote working into a lot of business operations during the closure period there will have been adjustments made by individuals. Can any of these arrangements be incorporated into a new way of working to support flexible working and cut travel costs and environment pollution
  • Customers access to services will have changed during the Covid-19 period meaning the behaviour patterns will have changed too. This change can be utilised on return to operations and create an additional source of customer engagement. Online offerings can become part of premium bundles or reduced rate stand-alone bundles to allow the continuation of your support beyond the face to face.

  • GLL are supporting the community through many initiatives.
  • Football (UEFA) is releasing funding for member associations.
  • Athletics are providing access to support, resources and activities to help everyone stay active at home.
  • England Netball is promoting incentives to remaining active in the home.
  • British Canoeing offering help to enable you to gather knowledge and continue to grow your coaching skills.
  • British Cycling is showcasing activities aimed at keeping kids moving during the school shutdown.
  • Volleyball England is offering ways to maintain skills while in lockdown.
  • RLSS UK is promoting water safety guidance and knowledge.
The scale and effect of Covid-19 will mean that when businesses return to the new normal there will likely be changes to the operation and regulation of business operations in an attempt to mitigate and predict the effects of a global pandemic like we are experiencing today.

As a sector, we will need to work together to manage the effect on health the current pandemic has. This will involve qualification development to cover specialist populations with health care concerns, the skill of providers to deliver these courses, the upskilling of staff in sport, physical activity and health settings with these qualifications and the use of both in-person and online resources to support all of this.

For agencies and companies hosting events, there is a drive to deliver a thermal screening product to help. The project is being led by creative agency Earnie and its parent company Threepipe – alongside sports marketing agency, Revolution, and staff engagement agency, MoonShot.

Additional useful links

Incorporated by Royal Charter Charity registration number 1144545

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