Make the Comeback: re-launch campaign for leisure

CIMSPA has partnered with TA6 to deliver the #makethecomeback campaign to help leisure providers energise the public back into their local fitness activities.

We want the industry to bounce back in the most effective way possible and this campaign is designed to do just that.

The FREE campaign resources can be used across multiple activities, multiple messages and for all types of providers; from independent personal trainers to large multi-site operators.

TA6 are providing their Kickstarter pack FREE to all operators who want to join the campaign. Further support is available for those who want to bespoke the messaging and design.


#Makethecomeback – our goals

  • Energise the public back into their local leisure facilities.
  • Support operators bounce back in the most effective way possible.
  • Flexible to be used across multiple activities, multiple messages and all types of provider.
  • Ability for operators to use at a local level to drive participation and action.



John Leaver and Paul Woodford from Alliance Leisure TA6, join CIMSPA's Phill Wright to discuss the marketing and communication challenges and opportunities around reopening sport and physical activity facilities during Covid-19.


Library of free assets

During this phase of facility closures we want to support the industry by providing a range of tools and assets that oeprators can use within their business. TA6 has produced a suite of assets including home workout videos, social media graphics, quizzes, challenges, campaigns for customer engagement, guidance on re-opening considerations and much more. The content is updated weekly so please revisit the links to see the latest updates. You can explore the library HERE.

Download this document for more detail:

Document Covid-19 library of free assets

Make the Comeback presentation

Learn more about the campaign with CIMSPA and TA6's clear and precise presentation that you can use to brief your colleagues.

Document Make The Comeback Campaign – CIMSPA and TA6 presentation

Incorporated by Royal Charter Charity registration number 1144545

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