£520,000 awarded to fund Digital Marketing Hub for a second year

We are pleased to announce that a new grant of £520,000 from Sport England will fund the Digital Marketing Hub for another year.

Join us at 11am on the 15 November for our launch event hosted by Jake Humphrey and a panel of VIP guests. Get full access to the Hub and guaranteed registration for our launch event by signing up HERE.

The Digital Marketing Hub is an online resource and learning hub helping those involved in the delivery of sport and physical activity improve their digital marketing. One year after launch thousands of people are accessing the Digital Marketing Hub, helping the sector to recover and reinvent following the Covid-19 pandemic.

Launched in September 2021, and funded by Sport England through a National Lottery award, the Digital Marketing Hub is free to anyone involved in sport and physical activity in England - such as freelance trainers, sport volunteers, marketing executives, and gym operators.

There are now over 5,300 people using the Digital Marketing Hub and the results have been impressive. 77% have improved their skills and confidence in digital marketing, with 72% having improved their marketing.

A whopping 87% of users have changed their behaviour to have a greater impact across their organisations such as talking to others, gathering information and taking action. As a result businesses are seeing an increased awareness of digital marketing, an increased involvement in digital marketing, more members, clients or participants and an increase in revenue.

Its success has also been recognised and has been shortlisted for the Best learning technologies project – public and non-profit at Learning Technologies Award. Finalists were selected by an independent panel of 60 judges organised by the Learning Network, with the winners to be announced on the 16th November.

Sport England’s strategy, Uniting the Movement, aims to confront physical activity inequalities such as those around socio-economic status and ethnicity. Crucially 60% of those using the Digital Marketing Hub now feel more confident when communicating in an inclusive way. 42% state their communication with people from low socioeconomic groups has significantly improved.

“The Digital Marketing Hub is a key resource in helping the sector to recover and reinvent, enabling us to tackle inequalities and ensure everyone has the opportunity to be physically active”, said Adam Freeman-Pask, Head of Digital Innovation at Sport England.

“Within the first 9 months of operating the Digital Marketing Hub has received impressive volumes of visitors and registered users from a diverse range for organisation types across the sport and physical activity sector.

It is hugely positive to see the sector developing in-house digital marketing capabilities in this way, thanks to the Digital Marketing Hub, so that we are more agile and resilient for the future.”

With a successful first twelve months of delivery complete it’s important that the Digital Marketing Hub continues to evolve, keeping up with the latest digital marketing trends and offering the very best in support.

Ollie Bell, Commercial Director at CIMSPA, explains. “The Digital Marketing Hub is an original and innovative solution for the sport and physical activity sector. We are very pleased with the number of people taking part and improving their digital marketing.

Over the next twelve months we are excited to keep improving the support on offer, combining the most up-to-date digital marketing practice and support with a modern, slick, experience for everyone getting involved.

Users can expect to be part of a vibrant community making it easier to find the people and solutions that will have the biggest impact.”

To gain access to the Digital Marketing Hub, and stay up to date with the latest opportunities, please visit https://digital.cimspa.co.uk/.


The Chartered Institute for the Management of Sport and Physical Activity

CIMSPA’s work enhances the career opportunities and professional development of the workforce operating in sport, fitness, exercise, leisure, gyms, coaching, outdoor exercise, health and wellbeing. We achieve this through sector-wide engagement, membership, networking, events, directories and professional standards.