Digital Leadership Programme: Phase 1 Update

Digital Leadership Programme


Four months ago, funded by Sport England, CIMSPA began an exciting collaborative project with Seven League, an innovative digital consultancy. The project aims to help the sector’s organisations consider the strategic implication of the digital and data capabilities to deliver their aims and objectives.

As the first phase of the programme concludes, CIMSPA shares an update on the results from the ‘digital skills barometer’. The self-completed digital skills barometer assessed digital aspects of an organisation and identified which areas should be prioritised during the programme.

Digital skills barometer assessment

As part of the first phase of the programme, Seven League was tasked with assessing the current digital competency of CEOs of National Governing Bodies of Sport (NGBs) and their organisations. Seven League invited 51 NGBs to participate in a self-completed digital skills barometer to achieve this.

The barometer assessed seven aspects of digital competency:
  • Strategy: Explored how integrated digital was within an organisation’s whole strategy.
  • Organisation: Identified the presence of digital resources, knowledge and skill within an organisation.
  • Platforms and products: Covered aspects relating to key systems to be used including cloud, content management content development of their websites and apps.
  • Content: Identified if there was a strategy, standards and engagement with producing content for different audiences serviced by the organisation.
  • CRM and data: Reviewed the capabilities of current customer relationship management.
  • Performance and monitoring: Focused on if there were clear targets and reporting mechanisms in place.
  • Commercial: Assessed if there is a dedicated budget for marketing, commercial opportunities and revenue streams.

Summary of the results

Results from the Barometer

A total of 37 organisations responded to the invitation.The results highlighted a shared self-perceived weakness of Commercial, CRM and data, and performance and monitoring aspects. These results were used to inform the creation of the workshops to be delivered in phase 2 of the project.

Next steps

Accompanying the completion of phase one was the distribution of a monthly Digital Digest newsletter which was tailored to the participating organisations. The newsletter provided related updates and case studies for the senior leaders to read.

An update on phase 2 will be posted once completed.

For more information please contact:

Charlotte Phillips
Project Officer
Tel: 01509 458394
Email:charlotte.phillips@cimspa.co.uk

Incorporated by Royal Charter Charity registration number 1144545

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