University College Birmingham

Based in the heart of England’s biggest regional city, University College Birmingham specialises in vocational courses and is highly respected by employers and industry for providing career-focused education and training. Officially opened in 1968, the institution now has more than 7,500 students enrolled on hugely diverse courses at our city centre campuses.

Most of our undergraduate degrees are accredited by the University of Birmingham, one of the world’s top-ranked academic institutions, and our reputation for excellence means UCB is a popular choice for international students, who join us from more than 60 countries worldwide.

Our wide portfolio of partnering employers offer a range of work placements in the UK and overseas, helping our students gain the working experience they need to get started in their chosen career by putting the skills and theory learned on their courses into practice in a real-life environment. Our links ensure students remain up-to-date with the latest industry trends and help to improve the employment prospects of our graduates.

We are committed to providing the best facilities for all our students and are investing £100 million on a comprehensive package of improvements that will secure our reputation for excellence, including flagship new facilities to support students on our sports-related courses.

Key contact for any enquiries

Marc Brady

Associated courses

BA (Hons) Sports Management
(Accredited by the University of Birmingham)

Sports Management is an exciting sector offering a wide variety of employment opportunities, including fields such as leisure centre and facility management, sports events, sports development, national governing bodies, sports coaching, sports marketing, PE teaching and health and fitness management.

This course will give you the management and practical skills you need to make the most of business opportunities in sport at home and abroad. You will also develop the analytical, communication and decision-making skills vital for success in sports organisations.

As part of your course, you will participate in several residential visits in the UK and overseas so you can examine real world examples of effective sports management practice, and you will have work experience opportunities throughout your course in order to optimise your industry engagement. You will also have the chance to work on your own research project, allowing you to critically analyse a particular area of sports management that interests you.

This course is offered as both a BA (Hons) and FdA. Students studying the FdA will have the option of progressing onto the final year of the BA (Hons) at the end of year 2.