Julie Allen - Business Development Director
Active Insight
Workshop speaker – Inclusive Participation in Leisure - Connecting The Dots Between Expectation and Reality
Inclusive Participation
With a career rooted in the leisure and active wellbeing sector, Julie’s journey began at the frontline in roles such as receptionist, sales, and front of house and customer service manager, before moving into consultancy. Julie has worked with operators across the UK to refine their customer experience strategies, blending her operational understanding with a consultancy perspective. This mix of experience gives Julie a distinctive, people-focused approach to business development and growth, which she has carried into her leadership at Active Insight.
Julie is known across the sector for her creative and engaging leadership style, which centres on building meaningful relationships and delivering interactive experiences that resonate with clients and communities alike. Her impact has been formally recognised through the University of Hertfordshire Vice Chancellor Award for Excellence in Community Engagement, highlighting both her professional expertise and her ability to create connections.
In her role at Active Insight, Julie has become a leading voice on using data and insight to drive positive change in the sport and physical activity sector. Her passion for people is evident in her focus on the links between recruitment, training, culture, and customer experience, always emphasising that people sit at the heart of sector success.
