#MAKETHECOMEBACK - CIMSPA and TA6 partner on campaign

CIMSPA and TA6 have worked in partnership to create “Make the Comeback” - a campaign designed to support leisure providers and energise the public into returning to local facilities when they are safely able to reopen.

The “Make the Comeback” campaign will support leisure providers by offering a free kickstarter pack containing a range of marketing assets, videos, templates and branding - all designed to give the public confidence that facilities are safe and open for business. Additional, bespoke support is also available for those who need it. Businesses of all sizes - from independent personal trainers through to large, multi-site operators - can register their interest at https://allianceta6.co.uk/make-the-comeback/

By creating the Make the Comeback campaign and making the assets freely available, CIMSPA and TA6 hope to help leisure providers across the country to bounce back more effectively when lockdown restrictions are eased, by inspiring customers and providing reassurance that they are ready to welcome them back.

Tara Dillon, CIMSPA CEO, said:

“We are very pleased to partner with TA6 in creating the Make the Comeback campaign. The leisure and physical activity sector - like many others - has been hit extremely hard by the coronavirus crisis. As lockdown restrictions begin to ease, and when it is safe to reopen, it is vital that operators of all sizes are able to connect and engage with existing and new customers, giving them a positive message about returning to sport and fitness activity.”