04/07/2024

Shine as a specialist – how to adapt to a tough personal training market

While it can feel harder than ever to find work in 2024, there are ways for you to stand out as a personal trainer and progress in your career

Whether you work in finance or fitness, the UK job market is tough in 2024. According to the Office of National Statistics, the unemployment rate is up from last year and the number of vacancies available in a number of sectors has decreased. This has now happened for 23 quarters in a row, making it feel harder and harder for many people wanting to step forward in their careers.

The cost-of-living crisis, which affects most of us these days, is also creating employment challenges. With some companies cutting costs, more people are facing salary stagnation. Those who are self-employed can also find it challenging to attract clients as household budgets tighten.

Despite sport and physical activity being essential for both physical and mental health and wellbeing, expenses in this area are often the first to go when people try to make savings. This is particularly true for professional services offering personalised support such as personal training.

While there has been a consistently high volume of job postings in the industry during recent years, the demand for personal trainers has cooled over the past 12 months. Although the cost-of-living crisis is a key culprit, the drop-off may also be due to market saturation.

The number of new personal training companies founded has been lower each year since 2019, indicating that not only are personal trainers finding it difficult to gain employment, but also to strike out alone in the market.

The good news

It’s not all bad news, though – those who have found work in this sector industry are earning in the mid-range to high salary brackets. A third of personal trainers are earning an annual salary of £31,000 or higher, with a substantial 76% earning £25,000 or more per year. Even those working part time are taking home competitive salaries from their work, with no personal trainer professionals reporting earnings below £16,000 per year.Shine as a specialist Stats Pull Out 560x295 JUL24.jpg

This is cause for optimism, as the knowledge and support that personal trainers provide is clearly still valued and recognised. However, with so many individuals offering their services, finding a way to stand out from the crowd is key.

For anyone at the start of their journey in the sport and physical activity sector, CIMSPA-endorsed higher education programmes are ideal. Courses such as those we recently highlighted at Solent University provide a great, practical foundation of knowledge to kick-start a career.

For a practising personal trainer who wants to become a standout professional, there are other options better suited to your experience level. As a qualified and knowledgeable personal trainer, the best way to adapt to the currently challenging market and progress in your career is to specialise. Many personal trainers are already doing this, in fact.

Specialising

But what to specialise in? There are three key areas to focus on, which are then broken down into individual specialisms.

Population

Population-specialised personal trainers focus on a specific group of people in society. This could be people with long-term conditions, children, disabled people, or women and girls among many other options.

Environment

Personal trainers specialising in a particular environment carry out their work in certain settings. Examples of environments for personal training include in the community or with high-performance athletes.

Technical

Technical specialisms vary in scope, but some personal trainers choose to work specifically in areas such as safeguarding adults at risk.

When looking to specialise, it’s important to ensure that you are properly trained to work with the particular group or environment that you choose. For this reason, CIMSPA works with employers to create professional standards for each sector specialism.

Professional standards

The specialism professional standards are documents created by groups of sector employers and industry experts. They set out the scope of the specialism and the knowledge and skills required to work competently in that area across a number of key topics.

The professional standards are used by training providers, who map their courses to different topics of a relevant standard. They are then able to indicate that their training delivers the skills and knowledge that real-world industry employers are looking for in sport and physical activity professionals.

As the guardian of these standards, CIMSPA monitors and assesses courses that are mapped to them. Those deemed to deliver quality training that is aligned with a professional standard are given the status of CIMSPA endorsed. By seeking out CIMSPA-endorsed courses, you can be sure that your money is spent on gaining useful knowledge that will add an edge to your personal training work. This way, your services will shine in a busy industry.

View professional standards

The Training Academy for Sport and Physical Activity

But where to find CIMSPA-endorsed training? To make it easier to find the training you need to progress in your personal training career, CIMSPA has created the Training Academy for Sport and Physical Activity.

Whether you are looking for academic studies or on-the-job training, a long-term course or bite-sized CPD, the Training Academy has a wide range of CIMSPA-endorsed options mapped to professional standards.

Easily searchable, you can filter the opportunities to match your location and for in-person, online or hybrid delivery. While the service has only just launched, there are already plans to add new courses. This means that as you progress in your career, new options will become available for gaining even more specialist knowledge and skills.

Visit Training Academy

Your future

Once you’ve levelled up your professional skills and gained a specialism (or two, or three), you may wish to find a new role in the sector to match. While generalist job sites appear to offer thousands of opportunities, it can often be difficult to filter for relevant vacancies that match your specialist skill set.

Enter the CIMSPA sector jobs board. With our new sector-specific tool, you can find roles relevant to you. By searching by sector industry as well as job type and more general filters like location and salary, you can see real jobs that require your knowledge and match your needs.

Not only are vacancies on the CIMSPA sector jobs board all sport and physical activity roles – but all of the employers are CIMSPA partners. As CIMSPA Employer Partners, businesses commit to embedding professional standards into their organisation and supporting their employees to develop professionally.

This means that you can trust every single vacancy on the board. Each employer will provide you with a supportive environment in which to grow, adapt and succeed in your career as a personal trainer.

Visit sector jobs board

Although the market is challenging in 2024, the future is bright for personal trainers. Salaries remain reasonably high and specialising through professional standards can open doors to new work and clients. There are plenty of opportunities for career progression, all accessible via CIMSPA’s easy-to-use Training Academy and sector jobs board.

The data in this article was collected from the CIMSPA Data Lens, the Office for National Statistics (including the Labour Force Survey and the Department for Education) and Companies House.

The Chartered Institute for the Management of Sport and Physical Activity

CIMSPA’s work enhances the career opportunities and professional development of the workforce operating in sport, fitness, exercise, leisure, gyms, coaching, outdoor exercise, health and wellbeing. We achieve this through sector-wide engagement, membership, networking, events, directories and professional standards.