Develop your social media strategy for FREE with the DMH
An engaging social media presence is now fundamental to an effective business and marketing strategy, and as such when done well can catapult your brand in front of the right people, on the right platform, at the right time.
Advice, tools and guidance offered by the Digital Marketing Hub (DMH) are focused around sport, physical activity, fitness and leisure, with tailored support for people of all levels of marketing experience.
50 ideas for your social content
This guide has 50 different ideas that you can integrate into your social media campaigns.
Every post is themed around sport, physical activity, or fitness.
Here’s a sneak peek.
- 4 - Share motivational quotes to help your followers stay focused.
- 24 - Create content related to mental health and mindfulness in sports and fitness.
- 31 - Discuss the benefits of different sports or physical activities.
- 44 - Share the science behind popular myths or misconceptions in your area of expertise.
- 48 - Offer tips for staying active while dealing with illness or injury.
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Create social media champions
Recruiting the right people to be your social champions is essential to deliver a truly engaging social experience for your customers. The champions role may vary from creating and posting content, to monitoring and reporting on activity.
In this resource you’ll get top tips for creating a dynamic team with enthusiasm for social media that is aligned to your company brand values. You’ll also get guidance in how to plan content in advance, define your goals in relation to reach, engagement, response times etc, manage the time and resources required, and ensure your content appeals to and reaches the right people in your community.
Not part of the DMH?
In terms of social media, we’ve also got:
- A Guide A guide to setting a budget for campaigns on Facebook
- Using Facebook to recruit new participants
- Step-by-step guide to accessing and utilising Facebook Insights [Video]
- Overview of the BIG 5 social media platforms [Video]
- Monthly social media calendars to aid your planning – download the December version now
Plus much, much more.
Take advantage of everything the DMH has to offer
Thanks to funding from Sport England, the DMH is free and open to anyone who is involved in sport, physical activity, fitness, and leisure.
Covering content marketing, social media marketing, websites and metrics, search marketing and email marketing, you’re sure to get everything you need from the DMH to develop an engaging, effective, and ultimately successful marketing strategy.
The vast digital marketing support and resources on offer include:
- FREE Digital Marketing Playbook
- FREE Google Mentoring
- FREE ‘How to’ Video Shorts
- FREE Catalogue of webinars