29/11/2023

Develop your social media strategy for FREE with the DMH

An engaging social media presence is now fundamental to an effective business and marketing strategy, and as such when done well can catapult your brand in front of the right people, on the right platform, at the right time.

Advice, tools and guidance offered by the Digital Marketing Hub (DMH) are focused around sport, physical activity, fitness and leisure, with tailored support for people of all levels of marketing experience.

50 ideas for your social content

This guide has 50 different ideas that you can integrate into your social media campaigns.

Every post is themed around sport, physical activity, or fitness.

Here’s a sneak peek.

  • 4 - Share motivational quotes to help your followers stay focused.
  • 24 - Create content related to mental health and mindfulness in sports and fitness.
  • 31 - Discuss the benefits of different sports or physical activities.
  • 44 - Share the science behind popular myths or misconceptions in your area of expertise.
  • 48 - Offer tips for staying active while dealing with illness or injury.

Download the 50 ideas

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Create social media champions

Recruiting the right people to be your social champions is essential to deliver a truly engaging social experience for your customers. The champions role may vary from creating and posting content, to monitoring and reporting on activity.

In this resource you’ll get top tips for creating a dynamic team with enthusiasm for social media that is aligned to your company brand values. You’ll also get guidance in how to plan content in advance, define your goals in relation to reach, engagement, response times etc, manage the time and resources required, and ensure your content appeals to and reaches the right people in your community.

Read the full guide

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Join for free

In terms of social media, we’ve also got:

Plus much, much more.

Take advantage of everything the DMH has to offer

Thanks to funding from Sport England, the DMH is free and open to anyone who is involved in sport, physical activity, fitness, and leisure.

Covering content marketing, social media marketing, websites and metrics, search marketing and email marketing, you’re sure to get everything you need from the DMH to develop an engaging, effective, and ultimately successful marketing strategy.

The vast digital marketing support and resources on offer include:

See all the DMH has to offer

 

The Chartered Institute for the Management of Sport and Physical Activity

CIMSPA’s work enhances the career opportunities and professional development of the workforce operating in sport, fitness, exercise, leisure, gyms, coaching, outdoor exercise, health and wellbeing. We achieve this through sector-wide engagement, membership, networking, events, directories and professional standards.