Bespoke management course starts in February 2025
Learners can now apply for the Principles of Sport & Physical Activity Management & Marketing micro-credential learning opportunity
Ready for the course from Cardiff Metropolitan University starting in February 2025? Applications are now open for managers and aspiring managers in the sport and physical activity sector to join the new qualification.
The first module of the Certificate of Higher Education in Sport Management will be Principles of Sport & Physical Activity Management & Marketing. With the micro-credential learning pathway offering increased flexibility and accessibility, the module will also function as a standalone qualification.
Offering 10 CIMSPA CPD points, one micro-credential is equivalent to an ILM or Chartered Management Institute Level 4 Certificate in Management and Leadership. Its flexible delivery allows sector professionals to complete the qualification more easily around work and life commitments thanks to its unique structure tailored to sector professionals.
Find out more about micro-credentials
Essential knowledge
The initial learning opportunity will provide learners with an understanding of the nature of marketing and management within the sport and physical activity sector. Through the course’s teaching and independent learning activities, sector professionals will be able to develop their critical management skills and apply them to their work.
Starting from a big-picture approach, the qualification teaches essential theories and concepts within the sport and physical activity market and leadership principles. It then dives deeper, ensuring that attendees gain a more thorough knowledge and understanding of well-established ideas and methods key to managing business functions, strategic planning and marketing of sport and physical activity organisations.
By the end of the 24-week learning period, course graduates will be able to confidently identify key challenges faced by managers and ways in which to address them. Tutors will offer support and guidance with weekly prompts to ensure that learners stay on track throughout.To gain the qualification, learners will showcase their knowledge in a personal development portfolio and a case study report in which they will demonstrate an understanding of a systems view and the issues involved in the management of an organisation in the sector.