02/04/2025

Five CPD courses to... Support your new business

With so many Continuous Professional Development (CPD) courses to choose from, it can be difficult to know where to focus your self-improvement efforts in order to have the greatest impact on your career prospects.

In this new CPD series, we will be focusing on a specific topical area that may be relevant to your career, so that you can maximise your learning and apply it directly to your current practise.

In this blog, we’re featuring five courses to help kickstart a new business in the sport and physical activity sector. These opportunities comprise a mixture of online learning and webinars, as well as signposting further relevant resources to allow you to further develop your new venture.

CPD

1. YMCA Level 3 Award in Business Skills for Personal Trainers

Provided by HFE
10 CIMSPA CPD Points

Tailored for learners wishing to work on a freelance basis, this endorsed qualification has been specifically designed to equip you with the necessary knowledge, skills and confidence to ensure your fitness or personal training business thrives.

What you’ll learn:

  • Running a personal training business
  • Business and marketing matters
  • Business planning
  • Marketing and promotion
  • Accounting and finance

Discover this HFE course

2. The Group Exercise Instructor Marketing Toolkit

Provided by FitPro
4 CIMSPA CPD Points

Gain an understanding of how to attract your ideal clients using key marketing methods and strategies. You’ll learn to market your offering and expertise so that you can grow your clientele and convert prospects into returning customers.

Aims and objectives:

  • Establish your expert status and identify your ideal client.
  • Become familiar with the group exercise marketing model.
  • Begin utilising marketing systems in your business.
  • Use phone communication techniques to convert prospects.

Discover this FitPro course

3. Duty to Care Digital Badge

Provided by UK Coaching
3
CIMSPA CPD Points

Funded by Sport England, this free online course will help you to embed the six pillars of Duty to Care into your practice to create a solid foundation in the way you operate your business. This badge provides tangible evidence that you are committed to evolving and improving your practice and demonstrates that you have the knowledge to support your clients.

The six pillars of the Duty to Care are:

  • Diversity
  • Inclusion
  • Mental health and wellbeing
  • Physical wellbeing
  • Safeguarding
  • Safe to practice

Discover this UK Coaching course

4. What’s worth working on, the secrets to business brilliance with Adam Daniel

Provided by FitPro
0.5
CIMSPA CPD Points

In this webinar you’ll gain tips, tools and techniques on how to prioritise whilst building a brilliant business. Learn the difference between efficiency and effectiveness and how to maximise your input to ensure you’re working on the business and not just in the business.

To view this webinar you’ll need to access your FitPro account* via your portal. Log in and look under the ‘Member Benefits’ tab, then click ‘FitPro’ to get started.

Visit My Portal

5. Customer Care

Provided by STA
2
CIMSPA CPD Points

Designed by a marketing and business growth specialist, this programme covers the importance of customer service within the leisure industry including areas such as handling complaints and customer care.

What you’ll learn:

  • Customer care
  • Communication
  • Communication channels
  • Being the face of the organisation
  • Complaints
  • Customer retention

Discover this STA course

Remember - you can submit your CPD to your CIMSPA member profile to build your professional portfolio, showcase your professional status and earn your CPD points.

 

More resources for you...

If the featured courses aren’t quite what you’re looking for, or you’re ready to explore more, you’ll find further resources to support your business success below:

Digital Marketing Hub – enhance your understanding of digital marketing and develop your skills in areas including audience reach, insight, performance measurement and the use of key digital marketing channels.

Visit the Digital Marketing Hub

FitPro* – explore more courses to help you set up for success with FitPro.

Discover business courses from FitPro

Not a FitPro member yet? You can access FitPro via your portal. Log in and look under the ‘Member Benefits’ tab, then click ‘FitPro’ to get started.

Visit My Portal

More endorsed courses – from data protection and finance to sales and marketing, there’s a course to suit everybody’s needs on the CIMSPA endorsed training directory.

Visit Endorsed Training Directory

Training Academy – discover the highest quality training and development opportunities with courses endorsed and mapped to our sector Professional Standards, provided by organisations that have achieved CIMSPA’s highest Quality Assurance outcomes.

View Training Academy courses

The Careers Hub – offering resources for anyone interested in pursuing or developing their career in the sport and physical activity sector.

Visit the Careers Hub

*Only eligible membership categories have free access to a FitPro Core membership. These are Practitioner membership categories: Personal Trainer, Gym Instructor, Group Exercise, Exercise Referral, Swimming Teach, Yoga Instructor Associate, Pilates Instructor Associate, Coach, Coaching Assistant and Senior Activity and Health Practitioner. Manager membership categories: Aspiring Manager, Entry Manager, General Manager, Senior Manager.

Our strategy

Individual and collective professional recognition for the sport and physical activity workforce.