Digital Leadership Programme

Digital Leadership Programme

Seven League logo
Sport England logo


The primary aim of this project is to help senior leaders of our sector consider how improving their organisational digital and data capabilities will help them to deliver their strategic aims and objectives.

About the programme

The sport and physical activity sector faces an ever-changing and competitive consumer environment. It is also becoming increasingly evident that having good data coupled with the right digital technology can have a positive impact on business performance. There is a clear need to explore the role and impact that digital technology and data can have on engaging and supporting customers in the sport and physical activity sector.

This need has also been reflected in previous insight and requests for more support from Sport England by NGBs. In response to this, CIMSPA has commissioned Seven League, a digital sports consultancy, to deliver a digital leadership programme for senior leaders.

Aimed at NGB senior leaders, the programme will help propel the sector to understand and integrate digital into their strategies. As a result, NGBs will benefit from greater exposure, engagement and revenue driven from its potential target audiences and commercial partners.

The 2020 programme will build on senior leaders’ understanding and create confidence when it comes to digital and data decision-making. The programme will:

  • Assess the digital competencies of participating NGBs.
  • Deliver bespoke workshops in response to the assessment and help to bridge the knowledge gap of senior leaders.
  • Provide one-to-one support to assist senior leaders and their organisations in their digital transformation planning and delivery.
  • Provide a monthly Seven League Digital Digest to showcase successful examples of digital transformation in our sector.

Project phases

Phase 1: Digital skills assessment

The first phase of the project assessed the digital competency of individuals and their organisations through a self-completed barometer. The barometer assessed seven aspects of digital competency: Strategy, Organisation, Platforms and Products, Content, CRM and Data, Performance and Monitoring, and Commercial.

Phase 2: Digital skills workshops

Following an analysis of the barometers, Seven League presented bespoke workshops focusing on four aspects of digital: CEO’s digital DNA, CRM and Data, Organisation and Resource, and Commercial.

Phase 3: Digital mentoring and advice

Following the workshops, CEOs were asked to consider the aspects that resonated most with their organisational needs and approach Seven League to explore further possible solutions.

Phase updates

About Seven League

Seven League is an award-winning digital consultancy and agency, specialising in sport. Established in 2012, Seven League has a vision of bringing people together by improving the digital experience of sport.

They deliver this vision by connecting sports with fans and sponsors, and by growing, engaging and monetising audiences. Seven League makes the content and marketing of sports creatively valuable and commercially viable. Learn more at:

For more information

Please contact: Charlotte Phillips
Project Officer
Tel: 01509 458394

Incorporated by Royal Charter Charity registration number 1144545

This site uses cookies to store information on your computer. See our Cookie Policy for further details on how to block cookies.
I am happy with this


What is a Cookie

A cookie, also known as an HTTP cookie, web cookie, or browser cookie, is a piece of data stored by a website within a browser, and then subsequently sent back to the same website by the browser. Cookies were designed to be a reliable mechanism for websites to remember things that a browser had done there in the past, which can include having clicked particular buttons, logging in, or having read pages on that site months or years ago.

NOTE : It does not know who you are or look at any of your personal files on your computer.

Why we use them

When we provide services, we want to make them easy, useful and reliable. Where services are delivered on the internet, this sometimes involves placing small amounts of information on your device, for example, your computer or mobile phone. These include small files known as cookies. They cannot be used to identify you personally.

These pieces of information are used to improve services for you through, for example:

  • recognising that you may already have given a username and password so you don’t need to do it for every web page requested
  • measuring how many people are using services, so they can be made easier to use and there’s enough capacity to ensure they are fast
  • analysing anonymised data to help us understand how people interact with our website so we can make them better

You can manage these small files and learn more about them from the article, Internet Browser cookies- what they are and how to manage them

Learn how to remove cookies set on your device

There are two types of cookie you may encounter when using our site :

First party cookies

These are our own cookies, controlled by us and used to provide information about usage of our site.

We use cookies in several places – we’ve listed each of them below with more details about why we use them and how long they will last.

Third party cookies

These are cookies found in other companies’ internet tools which we are using to enhance our site, for example Facebook or Twitter have their own cookies, which are controlled by them.

We do not control the dissemination of these cookies. You should check the third party websites for more information about these.

Log files

Log files allow us to record visitors’ use of the site. The CMS puts together log file information from all our visitors, which we use to make improvements to the layout of the site and to the information in it, based on the way that visitors move around it. Log files do not contain any personal information about you. If you receive the HTML-formatted version of a newsletter, your opening of the newsletter email is notified to us and saved. Your clicks on links in the newsletter are also saved. These and the open statistics are used in aggregate form to give us an indication of the popularity of the content and to help us make decisions about future content and formatting.