First Active Wellbeing site launched in Middlesbrough

Everyone Active has launched the UK’s first Active Wellbeing Suite.

The suite is aimed at supporting active ageing and helping local residents with long-term conditions.

The studio has been developed in conjunction with Innerva, with the new facility at Everyone Active’s Neptune Centre utilising the company’s power-assisted exercise equipment so that individuals can improve their fitness and strength in a supportive and social environment.

Middlesbrough is one of the most deprived districts in England. The health of people in the town is generally worse than the England average, with life expectancy for both men and women also lower than the average.

To battle that, Everyone Active is working with its local health partners to establish regular use of the suite with key user groups. This is Everyone Active’s eighth power-assisted exercise studio, and the first in the UK to utilise Innerva’s Active Wellbeing solution.

Everyone Active will adopt the Active Wellbeing brand at other studios in line with its vision to provide place-based, resident-led solutions that increase physical activity and reduce social isolation.

Everyone Active and Innerva are also partnering with UK Research and Innovation to explore the challenges older adults face in accessing physical activity and how public sector leisure providers can successfully engage with this market over the next 12 months.

For more on Everyone Active, visit the website here:

EVERYONE ACTIVE

 

LINK

SkillGate

Free online CPD exclusively for CIMSPA members

Visit the Digital Marketing Hub

CIMSPA Digital Marketing Hub

Helping the sport and physical activity sector connect and engage with communities.