Strategic alliance for ukactive and 4GLOBAL

4GLOBAL and ukactive have announced a three-year strategic collaboration to strengthen reporting, benchmarking and lobbying evidence for the physical activity sector.

The collaboration will focus on building the value and visibility of data and evidence across the sector. Contributing members will have access to in-depth analysis, with aggregated data providing trends and sector performance that will be shared throughout the year.

4GLOBAL’s expertise promoting and measuring physical activity will support ukactive’s private sector benchmarking work that began in 2021, when facilities reopened following the pandemic.

This will involve the quarterly collection of performance data from private sector operators, including number of facilities, members, and the total member income that they receive.

The data will help ukactive to track the sector’s recovery, performance and emerging sector trends. High-quality data resulting from the partnership will also be useful in supporting a range of ukactive stakeholders’ own plans and projects.