Stronger Together: How our sector can thrive under the current circumstances

Sean Greenley

As CIMSPA continues to welcome new members to our CIMSPA | Stronger Together Facebook Group, we will provide regular updates on the group’s growth and key webinars. Our first webinar was hosted with Sean Greeley to discuss how we can all change our mindset and operations to maximise the opportunities presented through the current times.

CIMSPA | Stronger Together Webinar

On the 24th April 2020, CIMSPA welcomed Sean to discuss what professionals in the sport and physical activity sector should be considering and doing. The key takeaways of the talk are below:

1. Work on you

Sean recommends that anyone who is serious about becoming successful needs to create the right environment and headspace to tackle the opportunities presented to them. He begins by explaining the miracle morning process which includes six key principles:

  • Time for silence
  • Time for affirmation
  • Time for visualisation
  • Time for exercise
  • Time for study
  • Time for reflection

Work on your business

Sean reinforces that regardless of the industry you operate in that “cash is king”. He emphasises the need to ensure you have a handle on your cash and finances. D
  • rive your business through your windshield, not your wing mirror.
  • Work on your business, not just your clients.
  • Get to work serving the client.
  • Be creative in your delivery.

Your clients need you to step up

With our regular routine disrupted, clients may have enjoyed a break but it only takes a couple of weeks for them to want to get back and to avoid losing the progress they have previously made. Coaches need to step up and help those clients, by becoming more than just a trainer or instructor.

  • A coach is someone who leads somebody to achieve a goal or to achieve outcomes.
  • It doesn’t matter how you achieve it as long as you lead someone.
  • Be creative.
  • Teach technique can still be done virtually.
  • Provide accountability support.

How can you increase the value for the customer

The value proposition of fitness professionals has not gone down but it does need to be presented differently. Ask yourself:
  • What are the needs of the clients?
  • What service can I continue offering?
  • What new services can I offer?
  • How can I add values in new ways?

Confirm your client’s are gaining value (and will return for your service)

Sean explains that to keep your clients engaged and returning to you for their training you should proactively ask three questions at the end of each training session:
  • How was the intensity of the workout for you today?
  • How can I improve the remote coaching experience?/what can I do to make this the best day of your day?
  • Can your client provide you with a testimonial to be shared?

Don’t stop until you have provided the best value for your customers and only then can you move forward to growing your business.

Top tips for engaging digitally

As a fitness professional, everything you do should be to serve the client. For those not used to delivering remotely or online, they should consider:
  • What are the clients’ needs?
  • What are the barriers to them achieving those needs?
  • What solutions can you create to help them overcome those barriers?

Considerations for reopening facilities

Sean recommends that you spend 75% of your time working on the issues of today and 25% of your time planning on the reopening of facilities and the future. He encourages you to consider:

  • What is your plan for safety?
  • What should your limits be?
  • Do you want people to sign waivers?
  • Should you be considering temperature checks?
  • How can you encourage confidence in the market when you come back?
  • How can you step up to serve people today?

Where to watch future webinars?

CIMSPA has created the CIMSPA | Stronger Together Facebook Group and will present a range of content including:
  • Accessing a wealth of resources and support (either free or discounted)
  • Hearing from sector experts *Getting answers to your questions
  • Keeping your finger on the pulse with sector updates
  • Networking with others from the sector
The Stronger Together supporters have generously provided resources, access to tools and offers of support to make sure that despite all of the challenges we face, we can continue to move forward as a sector.

Who is Sean Greeley?

Sean brings a wealth of relevant experience, as a professional athlete, a coach and a highly successful entrepreneur. He is a lifelong maverick, often going against the norm and has successfully navigated his way through personal and professional challenges. He proclaims his purpose in life is to help people to overcome problems they are facing, achieve their personal goals, and improve others' lives. He used this passion for coaching, sports, and fitness to set up and grow a business from part-time to 2 locations and 8 coaches. In that time he supported 653 clients and learnt quickly about everything from sales and marketing to management and finance.

In 2006, Sean found that he had Stage IV Melanoma Cancer but thankfully made a full recovery. With a renewed perspective on life, Sean sold his business and decided to pursue a much larger purpose. Sean formed NPE: a consultancy to help those working in gyms and coaching. Over the next three years, Sean grew his business from achieving $60,000 in revenue to $2.4 million in revenue.

Since then, NPE has grown to become an international business with offices in the USA, UK and Australia. To date, NPE has supported over 38,000+ fitness professionals and business owners to grow to the next level.

CIMSPA Stronger Together Support Hub Rectangle 400

Practical assistance and resources for everyone working in sport and physical activity

We have created an online support hub for the sport and physical activity workforce with practical assistance, resources and updates for both individuals and organisations.

The hub brings together the work of CIMSPA and the whole sector, including our strategic partners Sport England, UK Coaching, ukactive and Community Leisure UK.

To gain access to a range of support resources for individuals and organisations from CIMSPA and our partners and supporters – GO HERE.

Incorporated by Royal Charter Charity registration number 1144545

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