group of older joggers standing in park
29/01/2025

The Sport and Physical Activity Sector Release First Local Skills Plan for Oxfordshire

Alongside local employers, education providers, local authorities, the health sector and employability-focused organisations, the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) have implemented a local skills plan for sport and physical activity in Oxfordshire.

Developed by the Oxfordshire Local Skills Accountability Board, the plan identifies key skills improvements, workforce challenges and priorities for local sport and physical activity, as well as recommendations and actions to shape future work in the area.

In Oxfordshire, health inequalities are high on the agenda - only half of children achieving recommended activity levels, and less than 10% of children being able to swim in the most deprived areas. They are also dealing with an ageing population – 121,000 people are aged over 65, with 20,000 older people experiencing loneliness.

As well as this, Oxfordshire is experiencing a tightening employment market, with sport and physical activity feeling the effects – 249 Oxfordshire employers in the sector have been competing for the same pool of talent over the past 12 months.

Embedding a Skills Hub Manager into local regions nationally, CIMSPA have been working with key stakeholders in local areas to establish Local Skills Accountability Boards with the main outcome being to understand local priorities within their given county. 

The plan has three key recommendations: to create a workforce that is inclusive and representative of those currently facing inequality in sport and physical activity in Oxfordshire, establish stronger relationships between education providers and employers, and to support the improvement of physical and mental health and wellbeing of the people of Oxfordshire.

The aim of the plan is to help the local sector recruit, support and retain a representative, inclusive and skilled workforce ready for employment, which will in turn contribute towards building a healthier and active local community.

As outlined in our strategy ‘Releasing The Power Of Our Profession,’ interventions such as the Local Skills Plans will deliver the individual and collective recognition that our sector workforce needs and deserves and will position our sector exactly where it needs to be to contribute to the health and wellbeing of our nation.

 

Michelle Howden, CIMSPA Skills Hub Manager for Oxfordshire said:

“It’s been fantastic to work collaboratively with so many incredible organisations in Oxfordshire to create a strong local skills plan for the sport and physical activity sector.

“This plan will help us to create clear pathways for people across Oxfordshire to come into our sector with the right skills that local employers need, and in turn will help to keep our communities active and engaged.

I want to thank all of the organisations involved for their incredible work, and I’m so excited to see the impact that this is going to make on local communities in the future.”

Ian Brooke, CEO of Thame and District Housing Association and Chair of the Oxfordshire Local Skills Accountability Board said:

“I’m incredibly grateful for the hard work and dedication of the diverse range of partners who have been instrumental in developing and beginning to implement this skills plan.

“Thanks to their efforts, we are now in a position where sport and physical activity will have an even greater impact on improving the lives of residents across Oxfordshire.”

Emma Collins, Physical Activity and Wellbeing Manager at Oxford City Council and Vice-Chair of the Oxfordshire Local Skills Accountability Board said:

“Oxfordshire is an incredibly diverse place, and it has been a real pleasure to come together with colleagues across different organisations, all with a common aim.

“Thanks to the collective efforts of the board and wider sub-groups, we are confident that we have a plan which will serve to improve the local physical activity sector and support the wellbeing of residents across the county.”

 

The plan runs for three years; 2024 to 2027. In this time, 12-month delivery action plans will be put in place with time for reflection and revisions to be made, in order to improve the local sector.

Work has already begun to develop the sport and physical activity sector in Oxfordshire; through our local workforce skills diagnostic surveys, we have been able to identify the skills gaps within the current local workforce and understand what employers need from a future workforce.

Through this, Oxfordshire education group Activate Learning has created a bespoke curriculum for two CIMSPA Practitioner Professional Qualifications (health and fitness, and Sports coaching), which will result in students being work-ready upon completion, creating a future workforce that is equipped with relevant skills and fill skills gaps for local employers.

Access the Oxfordshire Local Skills Plan for sport and physical activity below.

Read Local Skills Plan

 

Our strategy

Individual and collective professional recognition for the sport and physical activity workforce.