Resource round-up 3: Social profile and exposure

As the professional body CIMSPA are here to support the sector, we aim to provide an overview of how businesses can up their social profile and exposure to gain new customers.

Social media presence
Social media is becoming increasingly important in promoting your business. There are many different platforms that you can utilise to extend your reach to various audiences and keep them engaged. Here are a few tips and tricks on how to develop your social media presence.

A good example of how businesses are utilising social media platforms are; live fitness classes, online challenges, staged rewards, community forums, webinars, advertisement, public engagement.

Articles on how to improve your social media presence:
Online business strategies
With the current situation forcing businesses to take their products online it is important to ensure this is monitored and tracked. Online engagement is something that you may want to start building into your future strategies as it seems to be an ever developing tool to engage individuals with.

A useful website for hints and tips is
Points to consider when taking your business online:
  • Making sure it is secure. Avoiding people hijacking sessions – add a few more gates by giving them user ID’s and user passwords, find out more HERE
  • Engaging people beyond the workout.
  • Video conferencing apps - creating a healthy community of members beyond the workout. A workout is a ‘one a day’ thing, keeping people engaged through different measures is really important.
The information above is designed to create a 'positive' reputation which in turn will retain and grow your customer base. Now is a good time to engage with your customers to reinforce your relationship with them, show full commitment and support to them, and the wider sector.

Here are some useful links

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